Ready for a Thought Experiment ?

Imagine you are celebrating ..

  • Where would you be ?
  • What would you be doing ?
  • Eating ?
  • Drinking ?
  • Wearing ?
  • What gifts would you want to receive ?
  • What gifts would you want to give others ?
  • How would you get there ?
  • Who would you love to be there ?

Now imagine.. what if you had a budget of a hundred times what you think you would need and you had to spend it (and it’s not “your money” and no “downsides”)

Would anything change in your answers above ?

  • Could branding and brands have played a part in your answers?
  • What did you notice in the process ?